Wednesday 8 April 2009

Ditch your plastic


I was recently struck by a remarkably obvious idea. Granted, I was prompted in this, so I can't take any credit for it, but can it make any sense to repeatedly buy bottled water for the sake of wanting the bottle on the go?

Wouldn't it make so much more sense to have a reusable water bottle, that wouldn't taint the contents with plastics leeching into it and which wouldn't contribute to mountains of plastic in our landfill? I'm not ordinarily an eco-activist, but I think this idea has legs.

This April is Earth Month and Swiss water-bottle maker SIGG has teamed up with AVEDA salons to sell their co-branded 500ml water bottles to raise awareness not only for reducing plastic waste, but also to highlight the huge number of people around the world without access to safe drinking water. Additionally, they're holding an Aveda Walk for Water in London on the 22nd April. Covering five miles, this charitable walk will raise funds for the Global Greengrants Fund who provide grants for community based water projects around the world.

No comments:

Post a Comment

Please feel free to comment on this article using the comments function.