Channel 4 Feature - Supermarket Psychology

Anyone who saw last night's television will have seen Channel 4's new supermarket programming, I'm Running Sainsbury's. My latest feature for the Channel 4 website looks at how supermarkets use colour to influence shoppers:

"Food brands spend tens of millions of pounds each year telling you who they are and what they stand for. What they don’t tell you is why discounts are always written in red, why Cadbury's is purple and why Sainsbury's branding is orange.

Craig Butcher met Angela Wright, the UK's foremost colour psychologist, to learn how supermarkets use colour to influence our purchasing decisions."

Click here to read the rest of the feature on the Channel 4 Food website.