Anyone who saw last night's television will have seen Channel 4's new supermarket programming, I'm Running Sainsbury's. My latest feature for the Channel 4 website looks at how supermarkets are designed to influence shoppers:
"It’s no coincidence that the sweets are right by the till in supermarkets, nor that the one thing you really came for is at the far corner, past the pet food you don’t need.
Supermarkets have designed their layouts to control the way you move around their stores and what you buy. Craig Butcher talks to the retail design experts to discover what the supermarkets are up to."
Click here to read the rest of the feature on the Channel 4 website.
Wednesday 3 June 2009
Channel 4 feature - Supermarket Design
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment
Please feel free to comment on this article using the comments function.